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Sandler by Wilcox & Associates, LLC | Indiana | North Carolina | 260-399-5913

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Sales Development Series

Evolving behaviors, attitudes, and techniques to elevate sales performance.

Start Your Sales Transformation

Equip your sales team with:


Proven behaviors, attitudes, and techniques that significantly boost sales performance.


Strategies to optimize time and opportunities, close more deals, and retain clients.


Customized learning paths that fill individual skills gaps, meeting both personal and organizational objectives.

The Sales Performance Challenge - SDS Image

The Sales Performance Challenge

Selling is like navigating a never-ending maze.

Technological upheavals, smarter prospects and advancing competition has turned the modern market into a pressure cooker. Sales organizations must upskill and adapt or risk getting left behind in today’s selling environment.

The Sandler Solution

With 50+ years of experience in empowering organizations, we equip your team with proven behaviors, attitudes, and techniques, tested in the heat of real-world scenarios.

The Sandler Solution - SDS Image

  • Optimize Time & Opportunities:
    Say goodbye to bloated pipelines and stalled deals. Say hello to qualified opportunities.

  • Seal the Deal:
    Present exactly what the buyer needs to hear to close more sales, upsell, and cross-sell efficiently.

  • Keep More Clients:
    A returning customer is the best compliment. Upsells and cross-sells are the most profitable way to grow your business.

  • Build Trust:
    You're not just a salesperson; you're a trusted advisor with equal business stature.

  • Handle Objections & Negotiations:
    Turn ‘no’ into ‘tell me more’ by asking the right questions. Stop selling on price, features, and benefits and start discussing your unique value.

Dynamic Personalized Learning Paths - SDS Image

Dynamic Personalized Learning Paths

Our current library of modules solve the toughest sales challenges and helps your team develop crucial sales skills. We customize the learning paths for each individual to fill skill gaps, meeting learning and organizational goals.


Sandler Essentials

The Sandler Essentials is the foundation for your journey through the Sandler Sales Development Series. It provides sales professionals with the essential mindset, actions, and tactics to evolve the way they sell by adopting the Sandler Selling System.

*Certification and special enhancements for prospecting and communication skills are available!

Mindset and Beliefs

Mastering a winning mindset in the world of sales is crucial, especially when dealing with challenges like fear, lack of organization, and burnout. This learning path addresses these issues head-on by not only conquering personal barriers to success but also elevating your sales game to new heights, transforming challenges into opportunities for success.

Building Better Client Relationships

Building and ensuring client relationships is paramount in today’s sales landscape, where transactional ties and the risk of being perceived as mere vendors persist. This comprehensive learning path will not only help you build deeper, more valuable relationships with your clients but also position you as an invaluable partner in their success, ultimately transforming your approach to sales and boosting your business growth.

Lead Generation and Conversion

In today’s bustling business landscape, generating high-quality leads and converting them into appointments can be a daunting challenge. By engaging in this learning path, you’ll acquire the skills and strategies needed to capture attention, quickly qualify, and secure valuable appointments.

Deeper Discovery

Unlock sales success with our Deeper Discovery learning. Path. Address issues like late-stage losses, misaligned presentations, and lengthy sales cycles by mastering the Sandler Pain Funnel, applying persona-based pain indicators, and advanced objections handling techniques. Elevate your sales game, shorten sales cycles, and enhance customer retention with this strategic program.

Conquering Complex Sales

Navigating complex B2B sales can be daunting, with multiple stakeholders and a non-linear buying process. This learning path equips you with the strategies and tools needed to thrive in this intricate landscape. From engaging in essential investment conversations to guiding buyers through their decision journeys, we empower you to overcome these challenges and emerge as a sales champion in today’s complex marketplace.

Unique Value Sales

Elevate your sales game with our Unique Value Sales learning path, designed to overcome competition, combat commoditization, and connect with ultimate decision-makers. Master four crucial modules, including Essential Investment Conversations, Business Acumen, Pain Quantification, and Executive-Level Selling. Stand out, win deals, and secure access to top-level decision-makers in the competitive sales arena.

Supported by the
Sandler LMS

Our Learning Management System (LMS) is like the Swiss Army knife for your sales leaders. With thousands of on-demand resources arranged in personalized learning paths, you’re only one click away from your next breakthrough.

Additional Content Included:

  • Sandler Summit Recordings
  • Sandler Resources for Sales
  • Additional Resources for Managers
  • Harvard Business School Case Study Up-Front Contracts
  • The Sandler Rules for Salespeople
  • How to Succeed Podcasts and Webinars
  • More added every month!

Give Your Team the Tools They Need to Thrive