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Sandler by Wilcox & Associates, LLC | Indiana | North Carolina | 260-399-5913

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Sandler Sales Foundations

Sell More, Sell More Easily

Sales is the most common profession in the United States, yet no one grows up dreaming of being a salesperson. Typically, salespeople have no formal training, schooling, or a common process to execute this role. This leads to misconceptions and poor performance that also makes sales one of the most hated professions. We are here to change that!

  • Know where to spend your time 

  • Separate yourself from the competition 

  • Start more interesting sales conversations


  • Close more sales without discounting or complicated negotiations 

  • Move deals forward reliably and consistently

As over a million professionals can attest, your team is going to not only discover a path to SalesMastery, but also a path to personal growth and continuous improvement that will show them how to sell and how to succeed personally and professionally. Sandler Training has won many awards for the best sales training over the last 50 years, but the one we are most proud of is the highest return-on-investment of any sales training company. What that means for you is a greater likelihood of your team meeting and exceeding your sales goals. We do that by starting with the basics.

The Sandler Foundations

The Sandler Foundations is where everyone involved in Sandler Training officially starts. It is a 10-lesson introductory course designed to give a complete overview of the Sandler Selling System and the information needed to immediately improve your performance.


  • Use a Proven Process for Sales

    Discover the power of the seven-step Sandler Selling System and overlay it on your current sales approach to develop a common process and sales language for your team.

  • Establish Rapport & Trust with the Prospect

    Learn easy-to-follow frameworks to better understand yourself and others and how to communicate more effectively with prospects, clients, and internal team members.


  • Start Sales Conversations & Set an Agenda

    Take control of the sales process from the very beginning by establishing an agenda and mutually beneficial guidelines for productive conversations.


  • Ask Better Questions

    Learn to improve your information gathering to gain a greater understanding of your prospects, as you help them discover and articulate their needs.


  • Discover Why People Buy

    Learn the high-powered Sandler discovery process used to probe for true buyer motivations. Deals move much faster and more reliably when both sides understand the reasons for doing business. 

  • Uncover the Prospect’s Budget

    You will learn how to get honest information about the investment constraints of your prospects and whether they are willing and able to make them in order to solve their problem.


  • Understand the Decision-Making Process

    Learn how to uncover your prospect's decision-making process and cast of characters, as well as how to spot, remove, or avoid sales roadblocks.


  • Make More Effective Sales Presentations & Close More Sales

    Learn to consistently close and reinforce sales with effective presentations, proposals, or quotes and learn how to set the stage for future business and referrals.


  • Improve Your Performance

    Take a hard look at your attitudes, behaviors, and techniques and how to increase your chances of sustainable success in life and sales.


  • Create a Prospecting Plan for New Business

    Identify your ideal client and the right mix of prospecting activities to find them, and then craft a compelling 30-second commercial to ensure a predictable and sustainable sales funnel.

The lessons in Sandler Foundations should be used like any other good strategy, when applicable and with care. Time and experience will help your team to become comfortable with when to use these strategies, but they should not be afraid to try them immediately. The revolutionary Sandler Selling System and our continuous improvement training process are what has made Sandler Training the world's largest and fastest-growing selling system in the world and a hit with sales teams like yours.

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